Digital Marketing Specialist

Description:

Job Responsibilities:

• Strategize, execute, and optimize advanced SEO techniques to improve search engine rankings and drive organic traffic.
• Leverage expertise in AI-driven marketing tools to enhance campaign effectiveness and efficiency.
• Conduct in-depth market research to identify emerging trends, refine strategies, and maintain a competitive edge.
• Analyze and interpret website and campaign performance data using tools such as GA4, GSC, SEMrush and other marketing tools.
• Identify, address, and proactively resolve current and anticipated challenges associated with WordPress and WooCommerce, ensuring optimal performance, scalability, and functionality.
• Develop comprehensive performance reports and present strategic recommendations.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Stay updated with the latest developments in digital marketing, SEO, and AI to ensure strategies are cutting-edge and effective.

Eligibility Criteria:

• B.Sc. or higher in Technology or a related field
• Minimum of 10 years of proven experience in digital marketing
• Highly experienced with AI, SEO, and other digital marketing tasks