Description:
Reporting to the VP of People and Corporate Services, the Digital Marketing Specialist will provide overall digital marketing support as part of the corporate communications team. The successful incumbent will develop and implement digital marketing campaigns, analyze market trends, and track customer behaviour. Responsible for the day-to-day management of our digital marketing assets, which includes content creation and distribution on relevant platforms. This position requires an enthusiastic and motivated individual who has a passion for digital marketing and is motivated to get things done! The successful applicant will have an eye for detail, create marketing plans for the multiple projects, and other related marketing tasks.
Key Roles and Responsibilities:
- Develop and implement digital marketing strategies aligned with organizational goals.
- Plan and execute online marketing campaigns across various channels.
- Develop and implement content strategy and creation, ensuring alignment with brand messaging.
- Develop communication marketing materials including but not limited to social media content, newsletter/magazine articles, presentations, web content, brochures, bulletins, and surveys.
- Lead social media management, monitor conversations, and track performance.
- Use data analytics to measure campaign effectiveness and provide insights to senior management for continuous improvement.
- Stay updated on industry trends and emerging technologies to implement innovative strategies.
- Cross functional collaboration with other departments to ensure alignment in marketing efforts.
- Other duties as assigned.
Experience, Skills & Qualifications:
- University degree in Communications, Public Relations, Marketing, or related discipline.
- Three years' experience working in Marketing, including experience managing digital platforms.
- Proficiency in digital marketing tools and analytics platforms.
- Excellent communication and data analysis skills.
- Up to date knowledge of digital marketing trends and best practices.
- Experience using graphic design software is an asset.
- Experience in Healthcare or Not-for-Profit is an asset.
- Proficiency in the use of business application software including related website, social media, and word processing software.
- Demonstrated ability to plan and write a broad range of documents and an ability to translate complex ideas and concepts into readable copy.
- Ability to work in a diverse and fluid working environment recognizing that different opinions and backgrounds can bring strength to the tasks at hand.
- Demonstrated experience quickly building and maintaining effective and productive working relationships in complex, multi-stakeholder healthcare environments.
- Demonstrated experience working on projects related to health informatics at the regional and provincial level is an asset.
- Demonstrated experience organizing and maintaining effective project documentation.
- Exceptional analytical and problem-solving skills.
- Demonstrated ability in managing competing priorities and meeting tight deadlines.
- Strong attention to detail.