Digital Marketing Specialist

Description:

The Digital Marketing Specialist works closely with the Manager, Marketing & Communications to lead the organization’s overall digital marketing strategy and increase the DMZ’s profile as a world-leading startup incubator in local, national and international markets. The candidate for this role has strategic thinking capabilities to support the development and execution of innovative marketing and communications plans and campaigns to drive brand awareness, promote startup recruitment, and improve engagement with external stakeholders. The role leads all aspects of the DMZ’s digital marketing efforts, including SEO strategies, website analytics, influencer campaigns, social media strategy (content and execution), photoshoots, and video productions to support DMZ activities and initiatives in accordance with the brand guidelines, timelines and budgets.

Key responsibilities:

Digital Marketing

• Plan and execute all digital marketing campaigns, including social media, SEO/SEM, newsletters, and search and display advertising.
• Accountable for all paid and organic digital marketing initiatives. Coordinate and execute campaigns on appropriate platforms/channels, tracking performance and optimizing approach to drive improved results. Help formulate the social media budgets and spends.
• Proactively create and/or coordinate newsletters, videos, photography, templates, presentations, infographics and other assets.

Social Media

• Develop, implement, and manage the DMZ’s social media content that aligns with the overall communications plan and related campaigns to increase brand awareness, drive engagement, reach, and conversion. Responsible for maintaining the editorial calendar, and creating all digital content, templates, and assets.
• Assist in brainstorming new and creative growth strategies for all channels.
• Collaborate with team members, academic and administrative units across campus, and with our community partners and media.