Digital Marketing Operations Manager

Description:

Haivision is seeking a Digital Marketing Operations Manager to join our dynamic team of marketers. To succeed in this role, you must be comfortable with key digital marketing platforms and be well versed in campaign ROI analysis.

You’ll be responsible for measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, informing strategic planning and budgeting, and enhancing overall marketing process, technology, and workflow.

Responsibilities

• Build/maintain reliable performance tracking through stable and accurate marketing-generated lead attribution models
• Create/manage an efficient reporting infrastructure that provides daily insight for campaign optimization as well as regular executive-level ROI analysis
• Develop, document, and ensure adherence to team standard operating procedures (SOPs) in collaboration with the Digital Marketing Director
• Organize and manage the team’s digital assets
• Collaborate with department members to ensure all current and future digital assets/campaigns/initiatives are properly accounted for in all performance reporting