Digital Marketing Manager

Description:

The Digital Marketing Manager will provide advice and recommendations to a team of commercialization professionals and implement a variety of marketing activities in order to enhance and support technology transfer and outreach activities. The role will be responsible for online marketing management and making recommendations regarding technical solutions for new systems and new channel options, ensuring compliance with copyright practices. The Digital Marketing Manager will design, create, and assess marketing efforts within WORLDiscoveries, with a goal of building and promoting their portfolio’s and Western's brand and reputation locally, nationally, and internationally. The role will also provide creative services and consultations for projects, department programs, start-up websites, newsletters, information packages and guides, annual reports, presentations, and other marketing materials to ensure appealing and impactful designs are developed that fit with their portfolio’s goals, and with the University’s marketing and branding strategies and guidelines.

Qualifications

Education:

• University Degree in Media, Information Technology, Marketing, Business or Related Program
• Courses completed in Graphic Design preferred

Experience:

• 2 years’ experience in marketing with progressive media, information technology and web design experience
• Experience with marketing in a business development and/or academic environment preferred

Knowledge, Skills & Abilities:

• Knowledge of social media platforms, communication and engagement strategies for technology transfer initiatives
• In-depth knowledge of copywriting, marketing, web interface and graphic design and e-commerce best practices, processes, trends and tools in area of specialty (e.g. HTML, PHP, JavaScript,)
• Knowledge of ecommerce platforms and systems (e.g. Shopify, Moneris)
• Ability to establish effective routines for excellent communication with all members of the team to maximize productivity
• Media skills with solid marketing judgment to present and package information to maximize interest
• Ability to analyze metrics and consider past marketing efforts to develop creative and appealing materials
• Ability to apply creativity and recommend strategies for engagement initiatives in response to cultural and social trends
• Project management skills, with the ability to meet tight deadlines and perform well under pressure
• Ability to identify opportunities for continuous quality improvement and actively support change initiatives and approaches to evaluation and program development
• Ability to remain highly motivated, resilient, innovative, and collaborative when faced with challenges
• Computer skills with the ability to learn and use relevant software that achieves required outcomes and is in line with best practices
• Advanced computer skills in Microsoft Office Suite, WordPress, Adobe Creative Cloud, and graphic design software
• Proven ability to build both formal and informal professional relationships within, across, and external to organizational boundaries
• Organizational skills to manage multiple assignments that are accurate and thorough, sometimes of a complex nature or involving competing priorities

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.