Description:
Position purpose:
Reporting to the Associate Director, Marketing and Communications, as a member of a highly integrated and creative communication team, the Digital and Social Marketing Strategist will provide strategic direction, builds, optimizes, and manages comprehensive and compelling digital and social marketing strategies.
The Strategist develop innovative, attractive and optimized communications tools and tactics. The incumbent specializes in writing and content creation adapted to each targeted platform and recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of the Office of the Vice-President, International and Francophonie contributing to provincial, national and international outreach and positioning.
What you will bring:
- Bachelor’s degree in a related field (digital media, digital marketing or digital communications), or equivalent experience.
- Bilingualism - both oral and written.
- Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google ads, Facebook ads), social media publishing platforms (Ex.: Buffer), statistical analysis software (ex.: Google Analytics, Data Studio, Site Improve, Search Console), SEO/SEM tools, Client Relations Managers - CRM (Talisma an asset), Web content management tools (Drupal an asset).
- Knowledge of the web design process, usability and accessibility best practices and standards as it pertains to digital communications, online advertising, digital marketing and social media channels.
- Good organizational skills and strong capacity to manage and track multiple projects and demands with potentially conflicting timelines and milestones in a complex and fast-paced environment.
- Knowledge of budget optimization of digital advertising platforms.
- Strong writing skills and an ability to articulate and document strategic plans.
- Ability to prioritize solutions and strategic plans in line with requirements, scope and timeline.
- Creativity for implementation of new technologies and budding ideas.
- Ability to work flexible hours including evenings and weekends.
- Ability to travel occasionally out of town.
- Minimum of 3 years of experience in the creation, implementation and evaluation of digital marketing and social media strategies and plans.
- Experience using metrics to assess performance of websites, campaigns and digital channels to deliver strategies, and providing recommendations.