Digital Marketer

Description:

Working in collaboration with the Campaign Director, and our partner marketing agencies, the Campaign Manager will be responsible for leading and implementing the digital marketing strategy for the campaign.

This is a new and exciting position. We are looking for an entrepreneurial type who can make this job their own, and help take the campaign to the next level.

Duties and Responsibilities:

Campaign implementation, monitoring, and optimization

• Implement digital marketing campaigns across various platforms including social media, display, SEM/SEO, and email
• Build and maintain our social media presence and email list
• Measure and report on campaigns, experimenting and tweaking to optimize performance

Content creation

• Work with partner agencies and freelancers to produce video/static advertisements and other marketing assets;
• Copywriting and some light design work for social ads, email marketing, and other marketing pieces;
• Work with web developer to optimize user experience on the campaign website

Strategic development

• Collaborate with the Campaign Director and partner marketing agencies to develop the campaign’s long term and year over year marketing strategy;
• Identify trends, brainstorm new and creative ideas to grow awareness and conversion;
• Create digital marketing plans that incorporate KPIs, timelines, and budget;