Description:
Key Duties and Responsibilities:
Reporting to the Manager, Investor Education and Outreach, the Digital Designer will:
- Design effective and engaging visual content and tools for Investor Office digital and print initiatives to help people get smarter about money and make better financial decisions
- Oversee creative projects, such as educational videos and reports, and act as a liaison between internal and external teams
- Provide cross-department support and guidance for visual identity, accessibility, UI/UX and general design best practices
- Lead and manage paid digital campaigns, including writing and presenting briefs, in collaboration with the Investor Education and Outreach team
- Conceive, design and implement new digital educational initiatives, promotional campaigns and materials.
- Use various data analytics tools to measure the performance and effectiveness of educational and outreach initiatives, including but not limited to the OSC’s consumer site GetSmarterAboutMoney.ca
- Develop, implement and monitor performance measures of the OSC’s investor education, engagement and outreach efforts
- Manage vendor and supplier relationships
- Act as a brand ambassador to GetSmarterAboutMoney.ca, by following, maintaining and updating brand guidelines as necessary
- Leverage partnerships with stakeholders and utilize multiple visual approaches to reach and engage the maximum number of individual retail investors
- Create internal reports for management
Ideal skills and experience:
- Minimum of at least 5-7 years of relevant experience
- Has developed multiple creative and design projects, including ad campaigns for both digital and print, and possesses a portfolio of innovative and engaging work
- Experience designing for social media and digital display ads with a sophisticated understanding of current educational and outreach strategies and tactics, including segmenting of audiences, new technology tools for mobilization, and persuasive messaging
- Expert knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Additional experience with video and animation software such as AfterEffects is preferred
- Knowledge and understanding of digital user experience metrics and user-centered design methodologies to improve accessibility and usability of investor education resources
- Understands traditional and online marketing tools and search engine optimization
- Experience with Google Analytics, Mailchimp, Google Tag Manager and other tools, and possesses a demonstrated ability to learn new tools and methods quickly
- Knowledge of financial concepts and investor issues
- Ability to seek out and identify new and innovative design and communication methods
- Demonstrated experience and success in public affairs, strategic communications, marketing and/or effective stakeholder outreach strategies in complex multi-stakeholder environments
- Strong work ethic and ability to work as part of a high-performing team
- Understands the importance of delivering value for money
- Strong interpersonal skills
- High level of enthusiasm for the OSC’s mandate and the role of the Investor Office
- High degree of attention to detail