Description:
The Digital Investment Coordinator contributes to the coordination of the media buying process and is essential to the day-to-day management of client and business through the MBP process, buy maintenance, and performance. The individual in this role is required to work well in a team-based, fast paced, detail-oriented environment. A successful Digital Investment Coordinator is resourceful and demonstrates the initiative to participate in advanced projects.
- Assists in the development of digital media presentations and tactical POV’s.
- Ensures key information is provided to the media operations and media planning teams throughout the campaign activation and maintenance process.
- Supports strong working relationships with vendors to achieve campaign objectives and fulfil client campaign goals.
- Supports the negotiation process for approved media buy activations – Video, Display, Social, Programmatic, etc.
- Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of digital media plan and supports in all digital media tracking troubleshooting.
- Works with creative agency to understand creative assets available and any custom placements
- Conducts research and development of media measurements – Audience, Ratings, Etc.
- Supports the media operations team with client financials: budget reconciliation and budget management.
- Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs.
- Assists with client reporting commentary that is easy to understand, compelling and persuasive.
- Enters key client information into media buy systems.