Digital Content Marketing Manager

Description:

We need a passionate digital marketer and content developer ready to take the next step in their career to join our global trade intelligence team as a Digital Marketing Manager. Used by thousands of customers to enhance their global supply chain resilience and competitive edge, our market leading global trade data solutions represent one of the most exciting and fastest growing areas of our business. Check out https://www.descartes.com/solutions/global-trade-intelligence/global-trade-and-supply-chain-intelligence, and https://www.datamyne.com/ to learn more about these solutions. You will play a critical role in the collaborative planning and development of comprehensive digital content and inbound marketing programs focused on generating awareness, traffic, and high-quality leads aligned with our organizational, solution, and revenue generation objectives. You will manage the development, deployment and optimization of web-based content and content for social media, sales toolkits, campaigns, events and other initiatives, ensuring alignment with SEO and SEM/digital advertising-related objectives and key results.

What’s in it for you?
Exposure, and impact. You want to collaborate to define current challenges and opportunities within the market and develop plans – and content – to address market needs and drive revenue. This is an opportunity to combine strategy and creativity with numbers and ideas to make a measurable impact on our global trade intelligence business.

Immediate and ongoing professional advancement. At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to work with industry and marketing thought leaders. As the business expands, you will have the opportunity to grow into a more senior leadership position within marketing, explore other globally focused roles within our organization or advance in other relevant areas of the business.

What you will focus on:
Manage content development. You will plan, create, optimize, and deploy web-based content and assets in alignment with SEO and PPC/digital advertising related objectives and key results. You will manage the execution of content for social media, sales toolkits, campaigns, events and other initiatives.
Leverage technology and analytics. You will set, measure, meet, and adjust KPIs based on web traffic and campaign performance to ensure lead generation, conversion, attraction, and engagement. You will deploy automated web, blog, and social media campaigns. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership.
Partner. You will collaborate with key stakeholders within your business pillar to develop solution positioning and messaging that differentiates our products in the market. You will design plans that address challenges utilizing insight and feedback from key solution area stakeholders and influence overall go-to-market planning and increase revenue dollars.
Analyze performance. You will report on and manage performance of organic programs across channels, content engagement across digital marketing channels, and digital advertising programs to gauge success and define best practices.