Digital Content Coordinator

Description:

The position coordinates and develops content for use in digital communication channels. You will manage countygp.ab.ca and social media channels to tell the County of GP story by working with subject matter experts as well as other Communications & Marketing staff. You know how to create an editorial calendar and know the difference between social media and social media for organizations! You thrive in fast-paced environments and are self-motivated with a flexible and easy-going attitude.

Duties and responsibilities include but are not limited to:
Designing, developing, and implementing digital content on the County's intranet, website, social media, e-newsletter and other online tools ensuring that messaging meets corporate communications, brand and formatting standards and guidelines
Creating and overseeing content strategies for the website and the overall social media strategy, ensuring departments' digital communication aligns with the County's vision, values, priorities and brand
Auditing and updating website content for reliability, accuracy, relevancy and usability ensuring best practices
Monitoring and responding to inquiries received on the County's social media channels
Monitoring emerging social media trends and generating reports/updates with recommendations for future enhancements
Enhancing County website usage through research, gap analysis, evaluating trends using web analytics software, and providing strategic content and optimization recommendations
Compiling and analyzing statistics on website, intranet and social media content for evaluation purposes
Developing and/or supporting the production of video, graphic design and audio elements
Photography at County events and community events when required
Ensuring staff, vendors and stakeholders are following the County's branding guidelines
Providing online crisis communication support for emergency events (Emergency Operations Support)
Providing support to the Communications & Marketing team to fulfill other communications related tasks

PREFERRED QUALIFICATIONS

Knowledge and Abilities:
Proven ability to design, develop, and implement written content, images, and video across a variety of digital channels
Ability to create from scratch digital media content (including audio, photos, and videos)
Experience in website content management systems (CMS) and online / social media marketing
Experience in reporting on key metrics using available analytics, e.g. Google Analytics, Twitter Analytics, Facebook Insights, etc.
Strong ability to deal with frequent and multiple demands that require intensive mental focus and high adaptability
Strong project management, organizational and multi-tasking skills
Knowledge of public relations and marketing
Knowledge of advertising, news media, graphic design and printing principles and procedures.
Proven written and verbal communications and interpersonal skills
Demonstrated ability to provide leadership, direction and support to internal clients and external consultants
Ability to work independently and in a team setting