Digital Communications Specialist

Description:

What you'll do

• Provides expert level planning and organization for major, multi-faceted communications initiatives such as online and

wireless projects and campaigns. Provides consultative advice and assistance to all levels of management, marketing
specialists and staff on communication strategies, tactics and corporate policies. Prepares, presents and revises strategic
communication plans and tactic-specific creative briefs. Presents creative concepts to clients and receives feedback. Acts
as liaison between creative team and clients, maintaining strong relationship and resolving issues as required. Ensures
campaigns delivered on time, on budget and within project scope. Conducts review of communication efforts against
corporate objectives.
 

• Negotiates, contracts and coordinates the work of internal/external resources such as advertisers, sponsors, writers,

designers, photographers, illustrators, web, mobile and advertising agencies; facilitates, provides direction and clarity to
projects and programs requiring digital communications expertise; provides advice and guidance to staff on delivery teams;
follows up to expedite delivery of project or program; reviews and approves invoices for contract services prior to
managerial sign-off.
 

• Assesses and guides business group stakeholder work request submissions for adherence to corporate communication

standards, impact, design features, cost, technical constraints etc; recommends alternatives to achieve Digital objectives;
recommends final submissions for approval; ensures consistency with corporate standards, priorities and strategy; liaises
with IT Support groups on internet-related issues. Supports annual digital/online objectives and budgets and provides
background information and justifications for business cases for capital projects.
 

• Manages a variety of on-going digital communications programs as assigned, such as continuous improvement / web

analytics, online contact strategy / newsletter / email program, and social media seeding / monitoring.
 

• Performs duties of a minor nature related to the above duties that do not affect the rating of the job.

What you bring

• Completion of a communications, business, or technology university degree or diploma; additional courses or training in

new internet technologies and communications and marketing practices; plus five (5) years of experience involving the
concept creation, planning development, delivery, and analysis of digital (web and wireless) marketing and communications
initiatives.
 

• Experience in online brand management; campaign management interactive content, design and application creation;

social marketing and collaboration; real-time feedback and analytics will also be considered.

What we offer

• A comprehensive benefits package
• A minimum of 15 paid vacation days
• A lifetime pension
• Flexible work model, depending on your role type

• Training and development courses