Digital Campaign Manager

Description:

Integrated marketing campaigns. You will design demand-generation initiatives leveraging sourced or newly developed content. You will collaborate with the sales team on campaign details, follow-up and outcomes, including financial impact.

Manage marketing data and segmentation. You will identify target markets, research business intelligence, and build contact lists. You will analyze key campaign metrics to gauge success and define best practices.

Drive lead generation. You will create and manage end-to-end demand generation, drip, and nurture campaigns to improve market visibility. You will build and collaborate on content to support overall marketing operations, including collateral, blog posts, webinars, and events. You will leverage ABM/ABO tactics where applicable.

Leverage technology and analytics. You will set, measure, meet, and adjust KPIs based on campaign performance to ensure lead generation, conversion, attraction, and engagement. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership. You will work closely with Sales and Client Success to establish closed-loop analytics to understand how our inbound marketing activity converts new clients and continually refine our process to convert leads.

Build relationships. You will work closely with Sales on campaign details, plan tactics, ensure effective implementation, and understand performance results.

Analyze performance. You will report on and manage campaign performance to gauge success and define best practices.