Digital Advertising Specialist

Description:

We are seeking a highly motivated and skilled Digital Advertising Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online advertising campaigns to acquire new leads and enhance our online presence. This role plays a crucial part in the growth of our clinic and requires a deep understanding of digital marketing strategies, analytics, and lead generation techniques.

Key Responsibilities:

Digital Advertising Campaigns:

Develop, implement, and manage online advertising campaigns across various platforms (e.g., Google Ads, Facebook, Instagram) to generate leads and promote our services.

Create and optimize ad creatives, ad copy, and landing pages to maximize click-through rates (CTR) and conversions.

Monitor and adjust campaign budgets, targeting, and bidding strategies for optimal performance.

Lead Generation:

Identify and target relevant audiences to generate high-quality leads for our dental services.

Implement lead capture and tracking mechanisms to measure the effectiveness of campaigns.

Continuously analyze and refine lead generation strategies to achieve growth targets.

Data Analysis and Reporting:

Utilize analytics tools to track campaign performance, generate reports, and provide insights and recommendations for improvement.

Monitor key performance indicators (KPIs) such as cost per lead (CPL), conversion rates, and return on investment (ROI).

A/B Testing:

Conduct A/B tests on ad creatives, landing pages, and other elements to optimize conversion rates.

Implement findings from A/B tests to refine advertising strategies.

Budget Management:

Manage digital advertising budgets effectively to achieve maximum ROI.

Allocate budgets based on the performance of different campaigns and platforms.

Competitor Analysis:

Stay up-to-date with industry trends and competitor strategies to identify opportunities for differentiation.

Develop strategies to maintain a competitive edge in the market.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Proven experience in planning and executing successful digital advertising campaigns.

Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, and others.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent knowledge of SEO, SEM, social media advertising, and email marketing.

Creative thinking and the ability to generate compelling ad copy and visuals.

Familiarity with marketing automation and CRM software is a plus.

Strong communication and teamwork skills.

Dental or healthcare industry experience is a bonus but not mandatory.