Digital Advertising Specialist

Description:

• Plan, create, execute, and optimize digital advertising campaigns to promote our automotive services and products.
• Conduct research and analyze data to identify the target audience, competitors, and market trends to develop effective advertising strategies.
• Monitor campaign performance and adjust strategies to optimize campaign results.
• Hold meetings with customer service, sales and installation team, collect customer feedbacks and product information to adapt advertising strategies.
• Develop and execute social media advertising campaigns on Facebook, Instagram, Twitter, YouTube and other social media platforms to reach potential customers, manage customer reviews and testimonials.
• Manage email marketing campaigns to communicate with current customers and promote special offers and discounts.
• Manage post campaign analysis to measure and report on advertising metrics.
• Stay up-to-date with the latest trends, changes, and advancements in digital advertising to ensure campaigns are innovative and effective
• Report on campaign performance to management and provide recommendations for future campaigns.

Requirements:

• College diploma in advertising, business marketing, communications, or a related field.
• A passion for electronics/automotive industry.
• Experience in content creation (ideation, copywriting, editing and/or skills) and an understanding of how to create engaging and relevant content for social media preferred.
• Strong knowledge of social platforms.
• Excellent writing and editing skills with incredible attention-to-detail.
• Superior interpersonal and communication skills.
• Fluent in English, knowledge of a second language is an asset, but not required.