Data Scientist

Description:

Reporting to the Vice President, AI, we are looking for a Data Scientist to play a pivotal role in transforming complex data into impactful solutions that drive the success of our AdTech platform. In this role, you will craft and optimize algorithms to improve ad targeting, delivery, and bidding strategies. Utilizing big data technologies, you will build scalable systems, enhance recommendation models, and ensure the efficiency and flexibility of data science processes.

This is a full-time, on-site opportunity working Mondays, Tuesdays and Thursdays in our downtown Toronto office. Our headquarters are located within minutes of St. Andrew and Union subway stations.

What's in it for you

Impact. You are driven to change an industry by delivering a platform that clients actively seek out and value. Our customers recognize and value our relentless focus on driving their success. As part of a small Data Science team within a publicly traded, product-led company, you will play a pivotal role in shaping the revolutionary impact of our product on ad campaigns. This is an opportunity to influence feature development and optimization, drawing on data analytics to provide actionable recommendations that will be instrumental in driving innovation and maintaining the efficiency of our tools and systems.

Technical exposure. Our platform processes nearly 150 billion requests daily, driving programmatic traffic globally across all devices, streaming services, and out-of-home targeted advertising. Working with data at this scale is a rare opportunity. This is a chance to apply your skills and grow your expertise in analyzing vast datasets and extracting actionable insights to optimize live campaigns and platform features, ensuring measurable improvements for advertisers.

Professional development. You want to grow - your skills, your influence, your career. We push the limits to improve and to reach our full potential, individually and as a company. We are committed to building the strengths of our team. You will be supported by your manager and have access to one-on-one coaching with our Chief Empowerment Officer's team. Your accountabilities, learning opportunities, and scope for ownership and career growth will rapidly expand as we continue to step up to meet the increased value and shifting needs for AdTech.

How you will make an impact:
Develop innovative solutions. You will design, develop, and refine algorithms to enhance ad targeting, delivery, and bidding strategies. You will build predictive models to segment audiences, predict conversion likelihood, and forecast engagement.
Analyze and extract insights. You will analyze large datasets from advertising campaigns, user interactions, and platform performance to draw actionable insights. You will develop reports and dashboards to visualize key metrics such as click-through rates (CTR), return on ad spend (ROAS), and audience behaviour.
Build scalable data solutions. You will leverage big data technologies to process and analyze massive datasets efficiently. Using data insights, you will develop and refine recommendation systems to suggest ideal audiences, ad formats, and bidding strategies. You will ensure the scalability of data science models and workflows to accommodate growing data volumes and user demands.
Optimize campaigns. You will apply advanced statistical techniques to optimize live campaigns, including bid adjustments, creative improvements, and audience targeting refinements. You will conduct A/B or multivariate testing to identify the most effective strategies for different audience segments.
Optimize platform performance. You will monitor platform features to ensure they deliver optimal results for advertisers, identifying and troubleshooting anomalies or inefficiencies in data pipelines and algorithms. You will help maintain our data mining tools and platforms while staying up-to-date with new approaches and trends in the field, incorporating them into your own solutions.
Collaborate. You will work with product managers, engineers, and designers to integrate data science solutions into the platform. You will provide data-driven recommendations to enhance features such as dynamic ad creatives, real-time analytics, and programmatic ad placements. You will communicate the performance and results of the models to management, providing clear and actionable recommendations based on the findings.