Description:
We are seeking a talented and motivated Customer Segmentation Business Analyst to join our team and play a crucial role in leveraging profiling and segmentation capabilities from our Customer Data Platform (CDP) to achieve quantifiable business objectives.
Roles & Responsibilities :
- Requirements Gathering - Collaborate with business stakeholders to understand their needs, and accordingly define, and document business objectives, KPIs and measurement criteria for CDP use-cases.
- Requirements Data Mapping - Work closely with data architect, data analysts, and business stakeholders to create data mapping (requirement) documentation based on business use-cases.
- Segmentation Creation and Validation - Utilize the CDP to create customer segments based on behavioral, demographic, and transactional data based on business campaigns and personalization requirements.
- Measurement and Insights - Evaluate the performance of campaigns and initiatives implemented via CDP by analyzing relevant metrics and KPIs, providing insights for optimization.
- Continuous Improvement - Stay informed about industry trends, emerging technologies, and best practices related to customer data management and analytics.
- User Training and Support - Assist end-users in understanding CDP capabilities, data access, and utilization, offering training and support as needed
- Collaboration - Work closely with data engineers, data scientists, marketing teams, and IT to ensure the successful integration of CDP insights into business processes.
Qualifications :
- Bachelor's degree in Business, Marketing, Data Analytics, or a related field. Master's degree is a plus.
- Proven experience as a Business Analyst, preferably with exposure to customer data analysis and management (Data Management Platform, Audience Manager, and/or CDP).
- Strong analytical skills, with the ability to transform data into actionable insights and recommendations.
- Proficiency in MS Office, productivity and visualization tools (Power BI) to create compelling reports.
- Familiarity with Customer Data Platforms (CDPs) and customer data management principles.
- Excellent communication skills to effectively convey complex technical concepts to non-technical stakeholders.
- Detail-oriented mindset and a commitment to delivering high-quality work.
- Ability to work collaboratively in a cross-functional team environment.
- Familiarity with data privacy regulations and best practices is a plus.