Description:
- Develop, design, and proofread brochures, newsletters, online ads, posters, support documents, etc. for both internal and external audiences;
- Maintain a consistent and effective brand message across all channels;
- Maintain and develop web content, design, and online communications;
- Create, test, and execute marketing campaigns;
- Develop email marketing strategies that include delivery timing, creative layouts, tailored messages, and subject lines;
- Integrate multimedia concepts with technical graphic design elements, as appropriate;
- Develop marketing materials to support several areas of the organization including residential and business, Fibre to the Home, customer care, and technical support;
- Assist with collecting marketing effectiveness data to track success rate of advertising;
- Coordinate, prepare and deliver mailings for Canada Post;
- Work alongside the TV Channel Producer to create video ad campaigns;
- Program, schedule and monitor local community channel to ensure content is scheduled and runs accordingly;
- Maintain Wightman’s marketing material inventory;
- Coordinate and represent Wightman at community and company events including set up/tear down of booth;
- Other duties as assigned.
Core Competencies
Customer Focus:
- Skilled at developing creative campaigns and marketing materials with current and potential customers in mind.
- Maintain the Wightman brand throughout creative campaigns and marketing materials – integrating the Wightman values with a focus on selling more services, providing best value to customer, and customer retention.
Adaptability/Flexibility:
- Ability to work successfully in a fast-paced environment with multiple priorities.
- Ability to take on new projects with very little notice and tight deadlines.
- Ability to think quickly and creatively solve conflicts and problems.
Skills & Attributes:
- Manual dexterity required for use of desktop computer and peripherals.
- Creative and innovative thinking, demonstrated ability to consider all angles on projects.
- Care for any company provided tools, equipment, and property. Ensure marketing materials are well-organized to ensure a safe and efficient work environment.
- Ability to interact with consumers, as well as attend and conduct presentations.
- Proactively demonstrate Ontario Health and Safety work safe practices to foster the safest work environment possible.
Organization, Planning, and Implementation:
- Full workday attendance and punctuality.
- Self-starter and able to work independently or in a group setting.
- Superior job task planning, working with end results in mind.
- Demonstrated effective time management skills.
- Strong creative and technical aptitude.
Communication:
- Excellent verbal & written communication, and listening skills.
- Excellent writing, content development, and editing skills.
- Heightened attention to detail and quality standards.
- Ability to clearly communicate creative ideas and technical information.
- Professional etiquette both in person, over the phone, and through email.