Content Marketing Lead

Description:

As Content Marketing Lead, you will be responsible for scaling, optimizing, and continually tracking the success of the content program at Gorgias. Reporting to the Director, Integrated Marketing, this role is for those looking build a world-class content engine that drives meaningful results. You will lead a team of content marketing and social media managers to drive awareness, engagement, and consideration for Gorgias at every stage of the customer lifecycle. You have a deep curiosity and passion for content, and a data-driven mindset that helps you understand you and your teams’ impact.

What You'll Do

As part of the leadership group within the Integrated Marketing team, you will build and mentor a team of content pros and help provide value to ecommerce merchants everywhere. You will be responsible for owning metrics related to content and social media.

• Team leadership: Inspire the content team you manage by leading with context and helping each person grow professionally.

• Program ownership: Design, implement, and continually iterate on the content strategy for Gorgias. Develop and maintain our editorial calendar and project management processes.

• Drive channel performance: Define, track, and continually exceed content KPIs that have a direct impact on our funnel.

• Content expertise: Be the resident expert in all things content at Gorgias, spanning all channels and mediums.

• Innovation mindset: Continually develop and test new content strategies and tactics to engage with the ecommerce community.

• Customer champion: Deeply understand Gorgias’s customers to create content that is meaningful and relevant to them.

• Journey architect: Build a content journey for merchants throughout the whole lifecycle, from the moment they hear about us to the moment they become a customer.

• Work cross-functionally: Partner with all other GTM teams to provide value through content like customer stories, playbooks, and enablement resources.

This is a unique chance to own and level up a valued team in our marketing department and play a significant part in shaping the brand of a leading SaaS product.

Who You Are

• 5-7+ years of marketing experience related to content marketing and social media

• 2+ years of people leadership experience

• A proven track record of scaling content programs and their direct impact on funnel metrics

• A data driven mindset with a history of positive results from a content program you’ve run in the past

• Analytical mind - ability to spot patterns and trends in content performance and data

• Demonstrated success collaborating across departments and showing the impact of content on other teams’ performance

• Exceptional project management skills with a proven ability to prioritize work to produce maximum impact

• Knowledge of current and emerging content, social media, and AI trends

• Stellar writing and copywriting skills with samples to show for it

• Knowledge of SEO best practices and how to use them in a content program effectively

• World-class interpersonal and organizational skills - you are a strategist and a doer at the same time

• Experience with CMS and project management tools (preferred)

• Previous experience in ecommerce / SaaS (preferred)

Perks and Benefits

• 5-week vacation (We follow each country's appropriate PTO Laws)

• Paid sick leave

• Paid parental leave (16 weeks)

• MacBook Pro

• Personal credit card to buy lunches (you’ll have your own Gorgias credit card)

• We provide private health insurance and retirement pension

• Get up to CAD 900 to set up your workstation at home (working from home should feel breezy)

• Get up to CAD 2600 of learning material and wellness support per year! This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.

• Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!