Content Manager

Description:

We’re seeking an exceptional Content Manager to join our Creative team, a part of our Experience Design (XD) team. Our team is at the forefront of enriching our customers’ digital experiences and representing the voice of our customers. We champion a thriving environment of collaboration, authenticity and healthy critique, in which we honour diversity of thought, create a culture of belonging, and elevate one another.

In this highly collaborative role, you’ll be responsible for leading the development and delivery of strategically targeted content across a variety of communications channels, with a heavy focus on producing content for digital channels to increase audience engagement and consideration. You’ll work closely with business partners, especially focused on performance marketing advertising in our acquisitions channels, and social media, to help bring their strategy to life through our content, while ensuring we’re being consistent with our brand voice and messaging across all channels and all customer touchpoints along the customer lifecycle. Further, you’ll oversee content creators ensuring that our content is compelling, genuine and innovative, and helps bring our brand to life.

About You

• You have a deep understanding of the power of relevant content to engage, educate and drive action

• You’ve got proven experience building and leading a team of content creators in areas like blog, social, advertising (display ads, direct mail, email), and customer retention

• You have a keen eye for detail and ensure for consistency in messaging across channels

• You’ve lead and developed projects big and small, working within brand guidelines and standards

• You possess a thoughtful, inclusive, and empathetic approach to all content

• You have a positive attitude and exceptional interpersonal skills

• You think user first – the right message/tactic in the right channel, the right messaging considering the audience

• You’re an innovator and storyteller who embraces an environment where you can experiment, learn, and change banking for good

• You’re a champion for collaboration and have experience collaborating with a Creative team and Brand marketing teams

Key Responsibilities

Lead and Develop a Content Team:

• Lead a team of content creators on a variety of marketing materials and customer communications in digital and print channels (like display ads, SEM, videos, our blog, social posts, emails, direct mail and letters)

• Build and retain a strong team of Content Writers and Editors

• Empower and elevate members of the team, with a focus on engagement with the team and work, and cross-team collaboration

• Help to drive Creative team culture by participating in and helping to lead ceremonies and team events

• Collaborate with various business partners, including legal, brand, and intent and product owners, to collect and incorporate feedback at all stages of development

• Recognize and raise potential issues throughout the creative development process

• Be accountable – whether directly or through delegation to a team member – for final approval of creative deliverables

• Facilitate the delivery of 100% quality, error-free communications

Strategy and Planning:

• Lead and participate in brainstorming and editorial planning, including creating editorial calendars

• Ensure SEO is built onto our content strategy and a main focus, especially during the creation of blog content

• Advocate for the customer and ensure that communications are written in plain language

• Review and provide guidance on marketing materials and customer communications to ensure consistency with Brand Standards, Editorial Style Guidelines and direction from legal and compliance as it pertains to regulatory matters and advertising laws and standards

• Maintain a deep understanding of all products, including existing marketing and product language

• Keep up to date on industry trends and technologies, and review competitor content and market trends

  • Understand and stay current with the banking environment and competitor marketing

  • Know the performance of the work we deliver and the business(es) we support and ensure it helps influence future work