Content Designer

Description:

Our Human-Centered Design team is looking for a self-driven, talented Content Designer to work with and guide the customer experience and digital team on initiatives for our mobile and web products and deliver highly effective, innovative and evidence-based solutions. Collaborating with Marketing, Product, Engineering, and Design you will identify the right problems to solve and be accountable for writing, developing, and optimizing content for a range of digital channels, ensuring it is clear, engaging, creative, thoughtful, and accessible.

Already a highly-skilled and experienced content creator and copywriter, you take pride in the simple, eloquently crafted content you produce, and bring an energy to help others reach the same standards.

Your strong desire to ensure quality, usability, and consistency for Manulife’s wide range of audiences will reach across external-facing digital channels, to include web content, app content, and email marketing content.

Key Responsibilities:

Content Strategy and Planning

• Collaborate with cross-functional teams to develop content strategies aligned with business goals and target audience needs.

• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.

• Define content objectives, key messages, and personas to guide content creation.

Content Creation:

• Develop creative and engaging content across various channels, including websites, social media, email campaigns, blogs, and more.

• Write compelling copy that effectively communicates brand messaging, product features, and benefits.

• Collaborate with graphic designers, videographers, and other team members to create visually appealing and multimedia-rich content.

• Ensure all content is accurate, consistent, and adheres to brand guidelines and voice.

Content Optimization and Management