Communications Specialist

 

Description:

Content planning and development

  • Generate ideas, write and develop content and campaigns that that help build and raise awareness of the Sinai Health brand and the priorities of our Strategic Plan.
  • Develop and maintain an editorial calendar that leverages content to its fullest potential across all appropriate channels.
  • Oversee the planning and daily posting of our content calendar, including social media and website news content and digital signage.
  • Stays on top of traditional and social media trends to ensure content is timely and informative.
  • Work closely with the Creative Services team to produce compelling and impactful content.
  • Source, brief and support freelance writers as required.

Community monitoring and issues management

  • Maintains the day-to-day activities on social media channels, including posting content, monitoring online conversations/issues and engaging with our communities with a patient centered mind-set.
  • Engage with and monitor user generated content to build our community, and further build the brand.
  • Monitors social media to proactively identify, support and respond to reputation and issues management needs.
  • Recommend appropriate responses to community inquiries, responding in a way that reflects Sinai Health’s purpose and values. Liaise with internal subject matter experts as required.
  • Act as the after-hours Corporate Communications representative on a rotational basis.

Organization Sinai Health
Industry Medical / Healthcare Jobs
Occupational Category Communications Specialist
Job Location Toronto,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-06-02 4:01 pm
Expires on 2024-12-14