Communications Specialist

Description:

• Promote, protect and enhance the reputation and YVR brand through support with media relations, issues management and public affairs activities
• Support proactive communications and relationships with key media; maximize opportunities with media and policy leaders in positioning key executives, programs and initiatives
• Assist with issues management on behalf of the organization; identify, monitor and execute response strategies
• Handle media inquiries, write statements, provide key talking points and coach spokespeople prior to media interviews
• Collaborate with departments and stakeholders to support the development of comprehensive communications plans; execute on developed plans
• Provide project management for key communications initiatives and programs
• Draft media materials including news releases, backgrounders, corporate positions on various matters, speeches
• Produce and disseminate written materials for internal and external publications and all online communications tools, including website, blog, social media and intranet
• Share responsibility of 24/7 media and social media coverage with key members of the team
• Lead and support event planning and execution for marketing communications initiatives

Key qualifications

• Completion of an undergraduate degree, or other post-secondary education, supplemented by four or more years’ experience in public relations or corporate communications; or an equivalent combination of education and experience; agency experience considered an asset
• Proven ability to build relationships with internal and external customers, business partners and the media
• Demonstrated media relations experience; articulate with the ability to understand and deal confidently with the media
• Understanding of effective communications methods, including the ability to develop communications plans and target communications to different audiences to fulfil specific purposes
• A strong understanding of how earned, owned, paid and social media can work independently and together to advance the organization’s goals
• Experience with speech writing and preparing presentations
• Solid project management, organizational, planning and logistical skills with the ability to meet tight deadlines in a dynamic, fast-paced environment
• Knowledge of and experience managing social media and owned media channels, including web publishing
• Excellent verbal and written communication skills
• Good working knowledge of MS Office Suite
• Graphic design and video editing experience an asset