Act as a primary point of contact for business process owners (administrative managers, director of marketing and communication, and/or executive team members) pertaining to institutional initiatives that require communication to the MtA community.
Examples include strategic plans, updated or new processes, IT system upgrades, significant changes impacting the organization, announcements.
Liaise with the VP Finance and Administration on campus projects requiring communication under that executive team member's portfolio.
Prepare a communication strategy for these initiatives, draft communications as required, undertaking revisions and obtaining approval. Coordinate implementation with colleagues in marketing and communications and process owners.
In conjunction with the Director, Marketing and Communications, play an active communication support role to the University’s bargaining team during collective bargaining cycles.
Provide advice to operational managers on communicating to their internal audience(s).
Collaborate with Media Relations Officer (department colleague) on issues management and media relations.
Creative writing
Research, write, and edit content in a variety of formats for internal or external audiences, such as, but not limited to, brochures, presentations, web articles, speeches/remarks, alumni magazine articles.
Provide proofreading, fact verification, and copy editing as required.
Content platforms
Intranet (SharePoint platform)
Primary subject matter expert (content and governance) for the University’s intranet.
Use Intranet as a communications tool to communicate to staff, add/ edit content as required.
Provide periodic training and advice for department content editors.
Encourage staff awareness and engagement with content on the intranet.
Mass notification system (Everbridge, external platform)
In conjunction with Director, Marketing and Communications, oversee use of the mass notification system (Used periodically: in cases of campus closures due to weather or an emergency situation)
Collaborate with colleagues in marketing and communications departments on messages requiring timely distribution. Examples include weather alerts impacting campus operations, or emergency situations.
University Website (Drupal CMS)
In conjunction with Director, Marketing and Communications, and Web Communications Officer (department colleague), be a subject matter resource and advocate for MtA’s Web Governance guidelines.
Collaborate with Web Communication Officer on website content requirements, priorities
Research, write, and edit externally-focused content for the website. Partner with other web content creators to develop copy in a collaborative environment.
Ensure content that is drafted for the web is written and presented in a format that meets web usability standards and is consistent with University style guide and brand voice
Update/maintain institutional content on the University website.
As a member of the Web Team (comprised of colleagues in Computing Services and Marketing & Communications), periodically review and prioritize enhancements to website functionality and user experience.
Provide periodic web editing / CMS training and advice to department editors.