Communications & Marketing Officer

Description:

PRIMARY DUTIES AND RESPONSIBILITIES
As the Communications & Marketing Officer, you are a relationship builder and communicator who is exhilarated about your role in shaping and sharing Pictou County’s story.

As a part of Pictou County Partnership’s team, you will work with external vendors, and the Partnership’s team to plan, execute, and support economic and business development initiatives, events, and projects. You will support partnership development, communicating economic success, and bringing awareness of the Partnership’s efforts to grow our community to invested parties and the public.

You will also be responsible for developing content and creating a compelling voice on our social and owned channels that promotes the Partnership’s value and our role as champions of our community.

Duties and responsibilities of this role will include but are not limited to:

• Develop stories that promote the region including that of residents and businesses success
• Work with external vendors to secure venues, book AV and catering and other logistics as required
• Manage registration and support in person and virtual events
• Write and develop content including event descriptions, copy for invites, website content, newsletters, surveys, social media posts, and newsroom stories
• Support the Partnership’s social media channels (YouTube, Facebook & LinkedIn)
• Keep up-to-date on trends in social media and identify positive opportunities for the

Partnership to participate

• Evaluate the success of projects by tracking metrics and feedback, performing analysis and communicating key results and learning
• Develop guides, tools, videos, information booklets and etc. in collaboration with other department for use by local businesses
• Other projects as required