Description:
Scope And Major Responsibilities
- Oversees the planning and implementation of all external and internal communication and marketing activities for the assigned Department, including the implementation of corporate communications policies and procedures.
- Ensures departmental communications and marketing plans support the achievement of corporate goals, and define, measure, and advance the brand, image and reputation of the City of Saskatoon.
- Manages a high-performance communications and marketing team who provide strategic and responsive communications and marketing services for the departments programs and initiatives.
- Coordinates with Directors and the General Manager in setting requirements and priorities for communications, marketing and project planning for the department while ensuring alignment with the rest of the corporation.
- Aligns communications and marketing initiatives across relevant business units where appropriate.
- Develops and maintains effective working relationships with relevant stakeholders to ensure departmental communications and marketing initiatives achieve project goals and objectives.
- Manages a coordinated approach to integrating customer service, community engagement and digital programs in all communications and marketing strategies.
- Identifies communication barriers with hard-to-reach groups and takes an active role in providing viable communications and marketing solutions.
- Identifies emerging issues and trends related to communications and marketing.
- Participates in the coordination of crisis communication plans and activities.
- Prepares and monitors the department communications and marketing budgets.
- Provides advice and support to employees relating to presentations made to the public and City Council.
- Acts as a Media spokesperson, where appropriate for ongoing department programs and services.
- Acts as the Director of Communications, as required.
- Performs other related duties as assigned.