Description:
The successful candidate shall have the following qualifications:
- Post-secondary education in the areas of Communications, Public Relations, Media Relations or Marketing, or equivalent experience in the related field(s).
- 2-3 years’ experience managing business social media platforms (i.e. Instagram, Facebook, & Twitter), creating digital content and engaging with online audiences is required. Advanced proficiency in MS Office, video conferencing, experience with social media platforms & management tools. Demonstrated experience and knowledge of the principles and best practices of customer-focused communications, social and digital media is essential. Experience with graphic design software, SharePoint and WordPress would be an asset.
- Experience with social media management tools such as Sprout Social or Hootsuite is preferred.
- Superior written and oral communication skills-a proven ability to communicate effectively, both orally and in writing across a range of traditional and digital platforms.
- Excellent time management skills. Well organized, detail-oriented, able to deliver results under tight deadlines and work effectively both independently as well as part of a team.
- Must be a people person and customer service focused.
- Strong technical, creative writing skills – internal reporter/ journalist.
- Creative design sense and innovative ideas are welcome.
- Energetic, willing to learn, adaptable to change, is a team player and not afraid to ask questions.
- Skillful ability to collaborate with senior management and suppliers and can quickly and effectively build strong working relationships at all levels.
- Possess strong work ethics and a solutions-oriented mindset when presented with challenges, able and willing to adapt to the evolving needs of the company.
The Position:
- Writing, reviewing, proofing, editing and, as necessary, conducting research in preparing content for the organization’s communication channels (social media, websites, video scripts, training, publicity materials, promotional pieces, print, and digital advertising)
- Crafting, scheduling, and publishing messages for website and social media related to recruitment, company news, community outreach, road safety, brand awareness, etc.
- Build and maintain an effective content calendar
- Support the Communications Manager in measuring social media performance (i.e., pulling reports, reviewing analytics, monitoring trends, etc.)
- Liaise with Mainroad’s operations to ensure that all digital content is planned, uploaded and executed in a timely manner
- Monitor public’s engagement on social media accounts regarding Mainroad Group companies
- Work closely and collaboratively with the Multimedia Specialist on various communication initiatives
- Take on other responsibilities and duties as assigned by the Communications Manager in accordance with the evolving needs of the company.