Communications And Digital Content Coordinator

Description:

Work collaboratively with other team members to develop and execute communications campaigns for all programs, services and events.

Assist in the administration and content creation for Craft Nova Scotia webpages, applications and digital displays.

Create content, update and administer social media sites

Build and maintain local, regional, and industry media contacts and databases.

Prepare and distribute media releases and advisories as necessary. Liaise with media to solicit coverage of Craft Nova Scotia programs, services and events.

Coordinate any interviews and media requests for assigned functional areas.

Promote and celebrating members and craft related events throughout Nova Scotia

Coordinate the development of regular newsletters and or related blogs in consultation with the Membership Engagement Coordinator and other team members.

Marketing and Advertising

Develop, implement, and evaluate all marketing and advertising materials, including, but not limited to: print ads, radio ads, television ads, online ads, brochures, program guides, posters, mailings, print and electronic signage.

Work in collaboration with organizational team members in the promotion and marketing of their respective programming and service areas.

Develop creative concepts, graphic design and copywriting as necessary.

Assist in creating, managing and evaluating marketing plans for all programs and events.

Provide marketing advice and support to colleagues, partner organizations, and the greater craft community.

Assist in the negotiation and purchase of advertising as necessary.

Analytics and Reporting

Produce analytical reports to determine effectiveness of marketing campaigns.

Compiling statistics from Google Analytics, social media sites, bulk emails and any other electronic media utilized by the department.

Financial Management and Fund Development

Monitor communication and marketing related expenses

Support team members in the development of marketing and communications budgets in relation to related program planning and development.

Assist in the development of funding applications, submissions and reports.

Provide support to the Special Projects and Events Coordinator and Executive Director in Sponsorship support and recognition.