Communications Advisor Brand

Description:

The incumbent must have the proven ability to develop marketing and communications plans and strategies, preferably
in a post-secondary environment. This position creates and oversees marketing and communications plans and activities
for a portfolio of internal clients representing approximately half of the Institute’s Schools and Divisions. The position
also participates in JIBC-wide marketing activities. Working closely with programming staff in the School and Divisions
and the Manager, Brand & Marketing, the incumbent creates and implements marketing and communications plans that
ensure an integrated and strategic approach to promoting JIBC and its many offerings using a variety of approaches,
tactics, and measurements, including digital media, email marketing, social media, paid media, web analytics, and print,
to help Schools and Divisions meet their enrollment goals.

Primary Responsibilities:

• Create and implement marketing plans to increase awareness, and promote programs, and courses to enhance JIBC’s

reputation, drive enrolment and increase contract training.

• Develop & implement multichannel marketing campaigns including paid, earned and owned media, ensuring

consistency and impact of messaging and alignment with brand standards.

• Draft, edit and proof content for multiple channels/mediums including website, social media, newsletters, blog,

presentations, speaking notes and video scripts.

• Working in collaboration with programming staff, conduct market research and create strategies to attract new

audiences and markets, and launch programs and events.

• Collaborate effectively with staff in program areas and Brand, Communications & Engagement team to ensure that

plans are well understood and have buy-in.