Description:
To develop and implement communications plans, strategies, tools, and tactics to effectively convey and promote PHO’s activities and initiatives, and to provide expertise and support to internal programs and external stakeholders.
Key Responsibilities-
- Supports the development and implementation of the PHO communications strategy to increase the profile of public health in the province and promote the role of PHO, by: identifying key stakeholders, relationships and opportunities, determining appropriate communications tactics and tools, developing and adapting key messages for chosen media, determining dissemination vehicles appropriate to audience needs, participating in tactical planning to inform and engage PHO audiences and increase awareness of PHO programs and initiatives.
- Writes, edits and formulates a wide variety of communications materials, such as intranet and internet website content, social media and blog posts, newsletter content, fact sheets, pamphlets, brochures, internal and external newsletters, reports, stakeholder scientific briefs, speeches, etc.; coordinates distribution with senior staff approval.
- Liaises with photographers, translators, illustrators, graphic designers and printers during production of PHO products to ensure accuracy of formats and content.
- Provides ongoing advice and support to PHO program area client groups to assist in promoting and communicating their initiatives, activities or other opportunities, (e.g., research studies, stakeholder interactions, events, reports), including the writing and translating of scientific information into audience appropriate language; ensures timely and appropriate delivery formats with distribution to widest possible audience where appropriate.
- Supports the development of processes and policies related to all communications activities of the Agency, (e.g. visual identity); monitors PHO communication activities to ensure corporate standards, policies and legislative directives have been adhered to; measures the success or effectiveness of communications plans, programs and services in reaching target audiences.
- Creates, promotes and maintains cooperative working relationships with contacts at the Ministry of Health other relevant government officials, media partners, public health departments and other stakeholders to coordinate activities of common interest, provide briefings, and responds to calls for information.
- Provides assistance on projects within the department and contributes to the operation of the team and Group as a whole; keeps abreast of developments and innovations in new media technology and incorporates new developments into communications programs; stays apprised of the various program activities within the Agency and at other institutions.
- Other duties as assigned.
Knowledge and Skills-
- Knowledge of the health sector and the medical communications field, in order to create, research, write, and edit communication materials.
- Knowledge of communications and information-gathering principles and techniques with expertise in developing communications tools and products for a variety of media in support of technical programs.
- Skill and ability to work effectively in a high profile environment; high degree of organizational skills in order to multi-task in a fast paced environment; skill in delivering results within required deadlines - often in urgent situations.
- Skill and ability to work effectively under pressure with minimal supervision.
- Research and analytical skills to work on projects where an understanding of legislation, policies and guidelines is required to prepare the communications plan and products.
- Ability to quickly familiarize new projects and identify salient information in order to create effective communication solutions and products under tight time constraints.
- High level of proficiency in the use of a variety of computer applications including Word, Power Point, Adobe DC for AODA remediation, social media scheduling and analytic tools, email marketing systems and desktop publishing applications.