Description:
The responsibilities of this fast-paced position include responding quickly to a changing environment or needs of the clients, developing sharable content and visuals on the fly, and leading communications activities alongside a wide range of city team and portfolio connections, including reaching outside of the City to involve local business and community members. In all of this, you will exemplify the City of Edmonton’s cultural commitments of Safe, Helpful, Accountable, Integrated and Excellent, inspiring an environment for others to do the same.
Duties include:
- Create engaging copy and visuals to be used for varied multimedia channels, including the evolving social media ecosystem (e.g. Facebook, Twitter, Instagram, Threads), to advance business goals and enhance communications efforts
- Lead, develop, manage and implement integrated marketing and communications strategies and tactics for both external and internal audiences
- Identify emerging issues and provide timely advice, effective strategies and responsive products
- Manage media relations and potential issues, including organizing media events, developing strategies and consistent messaging, liaising with other orders of government or community, coaching spokespeople and sometimes serving as a spokesperson
- Work with clients, designers, printers, vendors and marketing agencies to create effective communications and advertising products
- Lead and support marketing, engagement and education initiatives as well as client responses to resident inquiries
- Perform other related duties as required
Qualifications:
- Degree in a communications, public relations, or related field, supplemented by a minimum of two (2) years of progressively responsible experience in a designated public relations, public affairs or public information position OR
- Diploma in a communications, public relations or related field, supplemented by a minimum of four (4) years of progressively responsible experience in a designated public relations, public affairs or public information position
- Advertise, print, graphic design, traditional media, social media and other web-based communications experience
- Proven experience with ability to successfully create, develop, implement and evaluate strategic communication plans
- Demonstrated experience with traditional media relations, coaching spokespeople and acting as a spokesperson
- Diverse community connections, including broad understanding of changing community diversity, anti-racism work and inclusionary needs, are an asset
- Proficiency in Google Suite, Google Applications and Gmail is an asset
- Proficiency in photo/video editing/posting software is an asset
- Experience related to project management and communicating with stakeholder groups
- Relationship-building skills with ability to identify and manage issues through a client consulting approach
- Superior written and verbal communication and presentation skills
- Demonstrated competencies in assessing the impact of communication plans based on key performance indicators to reflect on what went well and apply continuous improvement strategies
- Demonstrate alignment with the Cultural Commitments of Safe, Helpful, Accountable, Integrated and Excellent, fostering an environment for others to do the same. For more information on the City’s Cultural Commitments, please visit edmonton.ca/our-culture
- Demonstrate the foundational competencies, key behaviors and attributes of the City’s six leadership competencies: Courage, Inclusivity, Values-Based Influencer, Collaborative Networker, Systems Thinker and Creative Innovator. For more information on the City’s leadership competencies, please visit edmonton.ca/our-culture
- Please note, applicants may be tested