Commercial Product Development Manager

Description:

Sales Management

• Planning and implementation of sales strategies to gain market shares on

both sides of the United States and Canadian border

• Market business analytics and sales forecasts
• Interface directly with accounts to create positive and profitable

relationships

• Identify and develop new accounts
• License available lines into the licensing partner’s hands
• Support the LCS customer network with wholesale transactions of

Registered and Certified seed

• Represent LCS at regional trade shows, field days and customer events

throughout the year

• Work with LCS administration and accounting teams to collect royalties

and audit annual reports from customers

• Plan and organize entries for state variety testing to support marketing

and technical data creation
Representation role in the industry

• The CPDM will follow all protein pulse industry meetings (including Seed

Canada VUA participation)

• Develop a relationship with food ingredient, pet and pulse protein groups

who are growing in new markets

• Establish a relationship with Canadian seed distributors and other agribusiness

Attend industry field day events and field tours to promote the new
partnership at trade show and industry functions

• Maintain sustainable relationships with SPG members and provide

technical support to farmers