Commercial Marketing Manager

Description:

A Day in the Life:

• Develops, executes, and manages best-in-class, full funnel commercial marketing strategies and programs, in alignment with our broader Local Commercial & National Account growth strategy.
• Collaborates with paid media teams to develop, test, optimize and scale advertising programs to drive system-wide growth.
• Partners with database marketing & CRM teams to develop, test, optimize and scale marketing automation programs to drive customer lifetime value.
• Works in partnership with digital teams to prioritize highest value opportunities to drive B2B online conversion and revenue goals.
• Creates a compelling B2B content strategy that supports both acquisition and retention goals, including the development of effective sales enablement tools to support business development functions.
• Partners with creative and content teams (internal and external) to develop best in class creative assets, in alignment with brand integrity.
• Develops a reporting cadence to effectively measure and monitor marketing performance.
• Works closely with customer & marketing analytics to leverage customer insights and marketing analysis to drive decision making and inform strategies.
• Accountable for strong oversight of marketing investments related to B2B strategies and programs.
• Shares best practices, industry trends, and new innovations within and across our business.

What You Bring to the Table:

• General marketing experience with a B2B focus
• Good understanding of broad marketing capabilities (mass media, digital media, social media, CRM, web & eCommerce, content & creative)
• Experience working with multiple clients or stakeholders
• Understanding of general marketing tactics and strategies
• Great attitude and team first approach
• Experience developing, implementing and managing integrated marketing plans
• Ability to act with good judgement and discretion
• Attention to detail and time-management skills
• Excellent communication, both written and oral
• Experience with Google Sutie or Microsoft Office