Catered Event Sales Specialist

Description:

This Is You: Responsibilities

• Create and implement a marketing strategy for Catering utilizing a combination of sales techniques, including, but not limited to, social media marketing, sales calls, print media, and cold calling with the assistance of the Senior Manager, Sales & Events. Makes recommendations based on market trends;
• Develop relationships within the industry and local community to expand and strengthen the client base for both corporate, wedding & social event sales;
• Actively upsells the Park’s diverse business streams to maximize revenue opportunities;
• Understands the overall market - competitors’ strengths and weaknesses, economic and digital trends, supply and demand etc. and knows how to sell against them;
• Works with other departments to promote sales and funding initiatives where appropriate;
• With the assistance of the Senior Manager, Sales & Events Manager, sets monthly targets and objectives for business levels to help achieve revenue goals by increasing flow of clients and exposure to our offerings;
• Understands and accurately communicates Heritage Park guidelines and policies;
• Prepares correspondence with high degree of accuracy;
• Represents Heritage Park at special events and as a member of applicable associations to promote our catering business;
• Working with the Senior Manager, Sales & Events and Manager, Catered Events develops and implements tracking of incoming leads/prospects;
• Attends necessary meetings as needed;
• Arranges for and conducts select site tours of appropriate venues when required;
• Other duties as assigned.

Requirements:

• Post-secondary diploma/degree in Marketing, Business, Communications, or Hospitality;
• Established sales experience in recruiting, maintaining and closing business;
• Proven organizational skills with a focus on detail orientation;
• Excellent interpersonal, collaborative and communication skills and professional communications presence;
• Confident, goal-oriented self-starter that is comfortable in a highly collaborative work environment;
• Proven ability to build and maintain strong industry relationships and client contacts;
• Strong time management and ability to prioritize tasks;
• Intermediate proficiency with MS Office Suite of applications;
• Excellent oral and written communication skills and ability to engage clients;
• Proficiency with MS Office Suite of applications;
• Without specific direction, must plan work and accomplish assigned objectives. The position demands attention to detail, highly developed interpersonal and superior organizational skills. Must be confident in negotiation techniques, and problem-solving and trained in sales, customer service and communication. Work well independently and also as part of a team. Must have a class 5 driver's licence.