Description:
MLSE is looking for a strategic leader with a passion for sports, partnerships and culture to join our Global Partnerships (GP) group. The role will span across all MLSE teams – Maple Leafs, Marlies, Raptors, Raptors 905 Toronto FC, TFC II, Argonauts and Raptors Uprising and venues – Scotiabank Arena, BMO Field and Coca-Cola Coliseum. Reporting to the SVP, Global Partnerships, you will lead a team responsible for Data & Insights, Financial Planning and Reporting within our Partnership group. In this role, you will work collaboratively with the Partnership Strategy/Development and Partnership Marketing/Media teams responsible for supporting the delivery of our annual revenue plan. Your focus will be to uncover opportunities to optimize the efficiency and effectiveness of our group, deliver insights and assets that inform our go-to-market strategy, provide oversight of our department financials, including reporting to key partners, as well as drive incremental revenue through maximizing assets in new and renewed partnerships.
Key Responsibilities
Business Planning & Operations
- Manage the department P&L, providing ongoing tracking, reports and analysis for all stakeholders including Leagues, Executive Leadership Team (ELT) and Board of Directors (BOD)Lead the annual fiscal and strategic plan process for GP working collaboratively across the department and organization
- Optimize inventory management and yield maximization
- Provide change management leadership for major departmental initiatives including leading team through process improvements and process mapping to drive efficiencies
- Develop the team who leads the design and creation of internal and external sales materials and presentations
- Review and implement technology solutions, managing partner, supplier, and vendor relationships
Data & Insights
- Coordinate all aspects of Data & Insights for Global Partnerships team to identify data gaps, develop hypotheses, and gain a comprehensive view of our fans, category landscape and opportunity at large to drive growth, retention and performance
- Work closely with MLSE Business Intelligence team to evaluate new business, brand, category, consumer, and cultural trends that highlight opportunities that can accelerate our partners’ businesses and inform strategic output; including the creation of compelling new business/renewal proposals and platforms using syndicated research and BI tools
- Support partnership development and renewal processes through asset performance benchmark valuations and, the creation of insights-based support materials demonstrating property performance
- Provide real-time reports and insights to optimize performance for ongoing partner programs and campaigns
- Lead the strategy and implementation of the partnership measurement and recap process; establish return on objective (ROO) tracking and reporting dashboards; source and lead relationship with 3rd party vendors/partners
- Direct rate card evaluation, pricing methodology, and tracking across all Partnership assets & platforms; share recommendations as appropriate
- Evaluate new assets, opportunities and properties that can efficiently and optimally reach target audiences at scale and drive revenue
People and Culture
- Key member of the Global Partnerships Leadership team, encouraging a high-performance culture that delivers results through inclusive decision-making and collaborative thinking
- Drive engagement, coach and mentor a team of six