Description:
The Business Development Manager’s primary responsibility will be to drive qualified move-in referrals for a portfolio of properties by building a network of community influencers, increasing participation at regional events, and establishing community outreach opportunities with corporate markets. A dynamic and motivated individual who is able to deliver effective presentations to targeted groups, work independently, and also work within a team environment focused on customer service is required. The Business Development Manager will be responsible for building and nurturing a referral network to support Chartwell properties in the Gatineau, Ottawa, and Montreal areas. A bilingual candidate is required.
Key Activities
- Create, retain and grow a portfolio of strategic networking partnerships.
- Conduct business development activities with key referral sources to drive new business and achieve quotas of new initial contacts and permanent move-ins.
- Develop and foster professional relationships with members of the local healthcare community, real estate community, and financial community.
- Consistently build up the sales pipeline with qualified prospects from referrals.
- Source, evaluate and implement strategic sponsorships and partnerships with key groups and organizations to promote brand awareness and achieve determined business outcomes.
- Prospect and qualify new referral sources through phone, email, and various outreach conduits.
- Research companies and identify their key decision makers and alignment with Chartwell’s mission, vision, and values.
- Maintain existing referral relationships with community partners by providing support, information, education, and guidance to increase number of referrals.
- Maintain and document business development activities in the CRM (Yardi-Senior CRM).
- Participate and volunteer at local area events and provide information to the public, and community organizations.
- Coordinate and deliver presentations to groups and organizations.
- Integrate local Retirement Living Consultants (RLCs) into referral relationships.
- Identify potential referral sources and educate, nurture, and develop relationships in a defined market.
- Identify and complete networking activities as per the regional business development plan; maintain and update the plan consistently to reflect activities; ensure adherence to allocated budget.
- Actively participate in weekly management/leadership meetings to provide updates regarding networking activity, community events and other related information.
- Practice our corporate values of R.E.S.P.E.C.T.
- Other related duties, as assigned.
Qualifications
Experience:
- A minimum of 3 years previous experience in business development and building community relationships in a results-driven environment in the senior living or healthcare sector.
- Demonstrated history of success in outside sales with a focus on senior services or healthcare.
- Established network of professional business development relationships in the Gatineau and Ottawa areas highly preferred.
- Proven ability to maintain highly effective referral relationships with a large number of professional sources.
- Experience in senior housing highly preferred.