Brand Marketing Consultant

Description:

We are looking for an enthusiastic and passionate advertising campaign consultant to join the Sun Life team and provide processes and rigor to the delivery of multiple national campaigns. They will collaborate directly with our brand marketing managers in all stages of promotional campaigns. The successful candidate will have the opportunity to provide support at different levels of the campaign’s execution, from coordinating between various groups across the organization, interfacing with external partners to ensure the delivery of campaign creative (on time and on budget). They will also need to coordinate the numerous groups across the organization to have the information they require for stakeholder alignment. This position plays a fundamental role as the owner will consolidate all forms of feedback and ensures it makes it to the right partners for campaign delivery.

What will you do ?

• Support the creation, delivery and execution of brand campaigns as briefed from different Sun Life verticals (investments, insurance & health), aligned with the overall brand strategy

• Coordinate the overall project management of each campaign, ensuring accountabilities and stakeholder alignment is communicated.

• Support the manager, Canadian advertising in the development of brand marketing plans and campaigns

• Manage collaboration partnerships by collaborating with partners and internal creative production for full funnel creative presentations

• Maintain and manage timelines and budgets and be active in weekly/monthly project status reviews

• Provide support for post-campaign reporting (ex: pulling together executive presentations)

• Assist initiatives by collaborating with colleagues across the business to ensure a consistent brand voice and presentation

• Ensure all aspects of delivery are tracked – from content, digital assets, social media, videos, traditional and non-traditional, etc

• Provide support to our internal partners for brand management-related mandates (product naming, value propositions, etc.)

• Coordinating the roadmap deliverables and creative assets for different brand common themes (mental health awareness week and sustainability, etc)

• Have a mindset to elevate our brand in everything we do