Oversee day-to-day development and execution of brand campaign programs from start to finish
Build and facilitate key relationships with internal stakeholders to develop efficient collaboration and deliver high impact campaign results
Work closely with marketing teams and the internal communications team to ensure integration and consistent messaging for all campaign and cultural moments
Analyze key competitor activity and research market trends focusing on strategy, design and media
Manage and prepare project proposal decks and presentation materials for stakeholder meetings
Manage post mortem presentations, archiving seasonal activities and results for campaign and program marketing reference
Collect and use data to inform new campaigns and the evaluation of existing campaigns
Own the preparation of campaign and network marketing briefs for program activation
Prepare, issue, track, and collect all marketing invoices pertaining to network programs, updating the master budget on a regular basis to ensure accuracy
Manage the coordination of project implementation including critical paths, monitoring of progress, development of materials, communication and results tracking
Work collaboratively with internal stakeholders to roll out marketing campaigns, including the preparation of activation decks to support marketing activities.
Organize and participate in stakeholder meetings including documenting and following up on important actions and decisions from meetings
Manage and oversee the ongoing maintenance of Brand Marketing documents, calendars, and processes
Assist in ideating and creating the Holt Renfrew marketing campaigns from industry research to execution across all platforms
Assist in developing first to market captivating campaigns with a 360 lens highlighting Holt Renfrew’s brands and in-store experiences
Stay on top of market and industry trends and identify new opportunities to drive traffic and appeal to new and existing audiences through campaigns
Support teams with innovative ideas to promote our brand and vendor products while driving traffic and sales in-store and online
Assist the Manager, Brand Marketing on all cross-functional and large-scale brand projects such as seasonal campaigns, network project management and marketing strategy
Assist Communications & Events teams at both store and corporate level for campaigns when required
Identify and recommend opportunities for the improvement of processes and performance
Complies with all Health & Safety policies and requirements