Description:
This is a Brand Management role on the expanding Rum & Tequila portfolio! This portfolio, split into a rum and a tequila role, consists of a diverse mix of top-priority brands with high ambitions:
- New Brands: Newly acquired Bumbu Rum and Codigo Tequila, brought in with high expectations to disrupt their categories as ultra-premium lifestyle brands.
- Rum: Global icon Havana Club, spreading its Cuban craft message through the new ‘Cuban Mode’ platform & the globalizing Lamb’s rum, for which Corby is global brand owner, 3rd biggest rum in Canada and the UK and expanding rapidly around the world through an exciting rejuvenation.
- Tequila: Ultimate craft brands and bartender favorites Altos tequila and Del Maguey mezcal, scaling up in the 3rd biggest agave market in the world.
This exciting role requires a dynamic and experienced Brand Manager with a strong marketing and analytical background, a demonstrated ability to strategize and execute multi-channel marketing programs and the entrepreneurial mindset to scale brands from the ground up and disrupt their categories.
A passion for managing complex contexts is required, ensuring brand plans are rooted in insights and delivering on brand and commercial priorities to ensure business impact.
Key Responsibilities and Accountabilities
- Development of annual strategic plans to deliver continued growth, both in brand equity and commercial, by localizing global brand visions and developing local brand positionings where needed
- Develop and implement communication campaigns delivering on the brands' key equity challenges to recruit new consumers
- Ensure media-to-shelf visibility, translating the communication campaign to the shopping floor as well as on-premise activations, all designed to recruit more households
- Build a robust innovation pipeline through careful product introduction planning, working cross-functionally with the brand owner, sales, finance, and logistics to secure a commercially viable product and a solid route to market
- Keep the portfolio top of mind internally and build quality and trusting relationships at all relevant levels of the organization, as well as across functions and regions, through strong interpersonal skills, integrity, influencing skills, and delivery
- Analyze both commercial and brand health data to complete monthly business performance reports translating insights into action
- Create and own the budget plan, ensuring resource allocation is in line with the strategy and maximizing impact, and take responsibility for the P&L, tracking and explaining both positive- and negative developments