Brand Manager

Description:

This role defines the product mix- pricing- packaging- trade merchandising- advertising- and promotion strategies. With oversight of the P&L- you’re accountable for delivering profit- volume- and market share objectives. You will be responsible for building consumer and customer demand for the assigned
business and implementing your marketing initiatives through leading the cross functional team. This includes partnering with the innovation team to improve quality- make packaging updates- cost reductions and new item launches. As well- driving strong collaboration with the central insights and communications team to bring compelling campaigns to market. Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions.

Essential Functions & Responsibilities

• Identify competitive- category- consumer- shopper- and retailer insights to validate current concepts and identify new opportunities that will drive growth- volume and profit objectives.
• Establish product plans for novel ideas - need to be comfortable with ambiguity and thrive on change.

• Lead long term strategy & creation of 3-5 year innovation pipeline plans with new product concepts- consistent with

platform strategies

• Work with Sales team to ensure execution of Category playbook- ensuring understanding of Brand strategy- and delivery

of results.

• Lead and execute innovation agenda for multiple growth platforms to deliver against revenue and profit targets. Develop the platforms from insight to strategy- to concept to commercialization. Partner with Global counterparts- Business Build teams- R&D- Consumer Insights- Sales- Supply Chain and Finance to deliver innovation to market.

Expected Experience & Required Skills

• Marketing experience (e.g. creation of brand plans- new product launches- providing creative direction- building and

executing consumer promotions)-

• Demonstrates initiative and leadership- with a strong drive for results
• Operates with agility with solid problem solving and simplification skills
• Proven analytical capabilities in interpreting and driving action from data
• Ability to influence management- lead cross functional teams- handle simultaneous projects-

and work through others

• Consumer obsessed with the ability to identify market trends and key insights
• Strong leadership and committed to results