Brand Management

Description:

The design/revision/updating of courses, including:

• consulting with program and course administrators and other faculty members, advisory committees and a variety of potential employers and students;

• defining learning outcomes and evaluating and validating these outcomes;

• specifying and approving learning approaches, necessary resources, etc.;

• incorporating educational technologies to meet the learning needs of 21st century students;

• reviewing and revising curriculum and participating in professional development activities during non-teaching periods.

The teaching of assigned courses, including:

• delivery of regularly scheduled instruction in the fall, winter, or summer terms in home department or across departments;

• ensuring student awareness of course learning outcomes and evaluation techniques;

• providing tutoring and academic advising for students both in and out of class;

• providing a learning environment which makes effective use of available resources including educational technologies;

• evaluating student progress/achievement and assuming responsibility for the overall assessment of the student’s work within assigned courses;

• the development and creation of a learning environment that is conducive to success for all students.

The provision of academic leadership, including:

• providing guidance to students, to instructors, and to part-time professors relative to the professor’s teaching assignments;

• participating in the work of curriculum and other consultative committees, and departmental/faculty meetings;

• liaising with community members, engaging in program, Department, School or Faculty, and College promotion;

• remaining current in the field of study and maintain awareness of emerging trends and practices related to teaching and learning in higher education;

• modeling the College values – Caring. Learning. Integrity. Respect.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Advertising, Communications, Public Relations, Media, Commerce, Administration or Arts. A related master’s degree would be an asset;

• Minimum 5 years of practical experience related to the field of study;

• Experience working as a brand consultant (within a company and/or any marketing/advertising/marketing research, digital, media, PR agency) is required;

• Experience working in Canada and/or within global brands and possessing knowledge of the branding landscape and future trends;

• Experience directing brand strategy using brand intelligence and market research;

• Experience in leading and executing design projects and/or campaigns that support brand strategy;

• Experience managing digital and social media brand channels that engage consumers and support brand strategy;

• Experience as a senior-level manager tasked with building and maintaining brand equity, managing and/or developing commercial plans and leading teams;

• Experience teaching international students is an asset;

• In-depth knowledge of graphic design best practices and tools;

• Demonstrated knowledge of student success strategies in a postsecondary setting;

• Demonstrated knowledge and experience in the use of educational technologies; experience in the development and delivery of hybrid and online curriculum is considered an asset;

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