Description:
Corus Calgary radio stations are looking for a full-time Brand Associate to join their Promotions and Public Relations team. Reporting to the Regional Promotions Manager, the successful candidate will be responsible for planning, executing, and managing station promotions, marketing efforts, and community events for our Calgary radio stations, while also providing leadership to the Promotions Coordinators and Street Team. This role will focus on QR Calgary, but will also provide support to Country 105, and on occasion assist 630 CHED in Edmonton.
You will contribute by:
- Participating in cross-functional teams to plan and execute all aspects of promotions, station events, and charitable/community partnerships for our Calgary radio stations.
- Implementing promotions/contests, writing promotional announcements, creating and scheduling social media content, informing talent of contest details, listener correspondence, and prize fulfillment.
- Building and reviewing promotional proposals through collaboration with promotions and radio programming teams.
- Overseeing the day-to-day operation of the Calgary Radio Promotions Department and ensuring the team is meeting deadlines.
- Participating in developing promotional assets including writing of station promos, liners, imaging for events, Social Networking, Listeners Club e-blasts, and website updates.
- Maintaining promotional inventory, station signage, equipment, supplies, vehicles, and related documentation.
- Shared oversight of street team (including coaching, training, scheduling, onsite coordination of events, setting up promotional activations or remote broadcasts, etc.).
- Working closely with leadership on station promotions and marketing initiatives to create revenue generating opportunities specific to the News Talk format.
- Creating, managing, and executing promotional social media posts across Facebook, Twitter, and Instagram with the guidance of the marketing/news teams.
- Attending brand specific meetings as the promotional lead and spearheading local cluster proposals to ensure timelines are met and executed.
- Staying on top of the latest social trends to create content in a timely manner.
- Monitoring trends and adjustments in the market / industry to capitalize on promotional or marketing opportunities.
- Respond in a timely manner to audiences when they have questions, inquiries, or comments on our content or brand.
- Building and maintaining relationships with clients and community organizations.
- Other duties as assigned.
Skills and experience you will bring:
- Minimum 3-5 years of experience in radio promotions, marketing, or event planning.
- Experience planning and running marketing/promotional events.
- Creative thinker with great ideas and execution follow-through.
- Social media savvy and up to date on current marketing/ social media trends.
- A valid driver’s license with a clear driving record.
- Strong interpersonal and leadership skills to lead junior colleagues or project teams.
- Client management skills.
- Tech savvy and able to learn new programs quickly. Proficient in Microsoft Office, WordPress, email database systems, prizing software, etc.
- Post-secondary education related to broadcasting, promotions, or marketing would be considered an asset.
- Graphic design and video editing skills would be an asset.
- The ability to deal with challenging situations with empathy and sincerity.
- Ability to think on your feet, problem solve, and be resourceful.
- Ability to work independently with minimal supervision, as well as within a team environment.
- Organized, detail-oriented and able to multi-task under constant and varied deadlines.
- Excellent verbal and written communication skills.
- A positive, friendly attitude, and customer service approach.
- Must have a flexible schedule - this role may occasionally involve working a variety of shifts including early mornings, evenings, weekends, and holidays.