Bilingual Product Manager

Description:

• Lead situation analysis for assigned product portfolio and provide key inputs to overall Strategic Business Unit (SBU) strategic plan
• Lead pricing decisions for assigned product portfolio driving revenue and margin contribution to achieve P&L objectives.
• Define market segment priorities and partner with Channel Marketing to establish Go To Market strategies and plans to achieve P&L objectives.
• Develop and execute on 3-year product plan conducting ongoing analysis to align timing and resources.
  • Partner with Global Product Development on product plan execution.
  • Lead cross-functional product development teams and provide marketing leadership at tollgates
  • Provide direction on value proposition, unique selling proposition, price, margin and supply for new product development
• Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product.
• Partner with Innovation on the definition and scoping of projects. Ensure alignment with brand and SBU objectives.
• Develop product training content to be delivered internally (to Sales team) and externally (to customers) by Channel Marketing.
• Partner with Marketing Services/Digital to develop 2D, 3D and digital product collateral.
• Partner with Global Brand Marketing to ensure alignment of product with brand plan.
• May manage Product Manager, Associate Product Manager, Data Management Specialist.