Associate Shopper Marketing Manager

Description:

Building & developing holistic omni marketing strategies for specific retailers that translate Unilever Corporate Strategies while aligning with Customers strategic thrusts and objectives. Collaboration & alignment with key stakeholders is crucial (retailers, agencies, as well as internal stakeholders- key account and brand teams). You embrace an agile way of working and can bring insights into action.

• Act as the primary interface with our retailers, marketing departments and the agency partners

• Identifying key brand objectives for activation at retail and provide funding recommendations

• Ability to gather/analyze data to recognize gaps and thus creating new opportunities

• Owns planning and execution of strategic customer programs where needed

• Lead the annual planning process for OMNI Marketing based on insights and deliver programs with agility leveraging a test and learn approach and iterating based on feedback and data

• Works closely with Unilever Digital & Omni Account Team to integrate program elements on the shopper path to purchase

• Create concise, compelling and relevant messages by translating insight into selling stories to influence action

• Use retailer digital platforms & retail media to covert shoppers to buyers

• Target and optimize media to reach target consumers at the right time in their planning and purchase cycle for the category/brand

• Budget management ensuring program costs are within assigned budget

• Manage the ongoing communication of program performance and budget utilization to key stakeholders across the organization

• Actively participate in the Unilever and customer annual joint business planning process

• Complete the full path to purchase by converting impressions into buyers

• Reporting to a National Omni Shopper Team Lead

What You’ll Need to Succeed

• Bachelor’s Degree preferred

• At least 4 years of relevant experience (Media, Performance Marketing, Marketing, Digital)

• Experience working with agency partners

• Strong digital/e-Commerce expertise

• Strong Media expertise/knowledge

• Excellent project/program management skills

• Excellent communication and analytical skills

• Strong bias for action with a growth mindset

• Strong influencing & selling skills

• Ability to contribute, influence and work effectively in a cross-functional matrix organization

• Self-starter, independent thinker, action oriented, and passionate about marketing