Associate Product Marketing Manager

 

Description:

Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.

We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work six years in a row!

Let's break down the day-to-day a little further:

Market Research
Measures of Success: Support the development of Target Markets, Buyer Personas, Positioning, Competitive Differentiation, Product Road-Map.

  • Develop an insights-led approach to decision making which is anchored in a strong market research practice.
  • Gain knowledge on what motivates our buyers and how they make purchase decisions.
  • Review customer meetings to understand and quantify high level concerns, value received from Kroll/Resolver and critical capabilities of the products that drive the most benefit for them.
  • Surface market intelligence to shape future products and scale opportunities.

Sales Enablement
Measures of Success: Sales process is supported with effective training and content; Value proposition and key messages are communicated effectively and consistently by sales .

  • Support Sales, Marketing and Services teams to effectively communicate the product and leverage the appropriate tools at each stage of the customer buying journey.
  • Draft positioning and sales messaging that can effectively be used in outbound activities.
  • Create best practice documentation and appropriate tools for the sales team to leverage through the entire sales cycle.
  • Own the measurement of content / process usage and determination of impact.

Product Launches
Measures of Success: Contribute to a formalized, repeatable launch process that can scale up or down to meet the needs of a given program.

  • Support product launches and work with cross-functional teams to ensure successful launch program
  • Craft product positioning with research on customer, competitor, and general market input to establish and communicate Kroll/Resolver’s differentiation and value to the buyer.
  • Work closely with the marketing team to develop and deliver marketing campaigns and channel plans that successfully meet launch objectives.

More about you:

  • You’re building your product marketing career and you consider yourself a strong researcher & writer!
  • You love data and know how to use it to identify trends that aren’t always obvious.
  • You are curious about buyer, product, and competitive insights and how to leverage them to craft strong and concise messaging & positioning, particularly within a B2B environment.
  • You're experienced in preparing PowerPoint presentations and content briefs.
  • You can juggle multiple things and understand how to prioritize.
  • Comfortable in an experimental and fast-paced environment.
  • You are a collaborator who can build strong relationships.
  • If you have knowledge of Cyber Risk or Risk Management that would be a bonus but not essential.

Organization Resolver
Industry Marketing Jobs
Occupational Category Associate Product Marketing Manager
Job Location Toronto,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-08-12 5:39 am
Expires on 2024-12-27