Associate Media Director

 

Description:

If you are a media leader who thrives in a dynamic environment, we are looking for you! You speak confidently about all things media to educate and effectively sell strategic recommendations to senior clients. You have a track record of managing complex businesses and client organizations. Because you love what you do, you are a dedicated partner and create a trusting team. And you are experienced at designing and optimizing strategies from broadcast to search, national to hyper-local.

 

In this role you will be responsible for the following:

  • Educate and partner with clients with a point of view on the evolving media, tech and consumer landscape
  • Create media strategies using the channel mix and approach that most effectively solve business and communications goals
  • Develop targeting strategies, including audience segmentation definition and implementation
  • Proactively investigate media opportunities and craft well supported, articulate points – of – view
  • Define and set benchmarks to allow for appropriate measurement, own the marketing performance narrative, and direct optimizations against key metrics of successes/failures
  • Manage and steward budgets as well as client and agency revenue projections and agency staffing plans
  • Contribute to the ideation sessions in conjunction with the Strategy, Creative and Digital team and relevant Specialty Business Units to generate creative & compelling media ideas
  • Coach and develop direct reports through real-time feedback while providing training opportunities and motivation

 

What You Need To Succeed:

  • 7+ years in integrated media planning and/or strategy experience
  • Excellent communication skills and ability to present your ideas through compelling story-telling
  • Boldness with questions and feedback – seek to go deeper and elevate the work through deepened partnerships
  • Understanding of how media channels are most effective and ability to communicate trade-offs between strategies and tactics

Organization McCann Canada
Industry Management Jobs
Occupational Category Associate Media Director
Job Location Abbotsford,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 7 Years
Posted at 2024-09-20 4:33 pm
Expires on 2024-12-22