Associate Marketing Manager

Description:

Perks you can look forward to:

• Four weeks of vacation;

• Competitive total rewards package;

• Hybrid Work Model;

• Opportunities to work with cutting edge technology;

• Opportunities for continued learning and professional development;

• Opportunities to become a member of our Employee Resource Groups;

• A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected; and

• A supportive management team committed to upholding the highest standards of diversity and inclusivity.

Your role

CBC/Radio-Canada Media Solutions is looking for an ambitious and dedicated Associate Marketing Manager who will lead the development and implementation of brand partnership, digital marketing and content campaigns and media creativity programs to support revenue generation and sales for CBC/Radio-Canada.

The Associate Marketing Manager will be a lead project manager, in charge of bringing brand partnerships to life. They will execute sponsorships, branded content executions, in-content integrations, custom commercial creative and other activations across CBC and possibly Radio-Canada assets (TV, digital, audio, experiential and social media). Detailed description of project management responsibilities below.

The Associate Marketing Manager will also help Partnership Marketing and Sales teams in landing multiplatform client partnerships & ad sales revenue by providing product knowledge and sales materials for their portfolio, as well as, participating in idea creation, proposal development and pricing of client solutions. They will help develop compelling brand partnership opportunities by working with content executives, producers and other internal stakeholders to gather supporting research, attain approvals and ensure feasibility of ideas. They should be well rounded in digital marketing skills, to bring a future-facing perspective to all the executions that we do, as we grow our digital business.

Responsible for activating multiplatform campaigns for clients:

• Plan and supervise, on a daily basis, the rollout of multiplatform advertising campaigns sold by the sales team (digital, content, event & TV integration), in line with needs and established objectives.

  • Ensure that the assignment and deliverables are clearly understood during the kick-off meeting.

  • Develop the project’s overall timeline.

  • Digital & social content production: Manage the production process, including the briefing, production submissions, content development and copywriting for all activations, approvals with clients and the various in-house departments, quality control, and campaign delivery.

  • Performance, analytics and reporting: Work with internal analysts and optimization teams to identify how to launch and iterate on campaigns to improve their performance and hit goals, with real time feedback on their performance

  • Video and custom TV production: Brief, with the client consultant, the commercial production and creative teams (design, writing, etc.); manage and guide clients through the production and post-production stages leading up to final broadcast; and obtain internal and external approvals (Programming, Schedule and Broadcasting, Advertising Standards, ASC and Telecaster).

  • Coordinate the production of on-air messaging visibility components (logos, snipes, creative countdowns, lower thirds, etc.).

  • Manage and supervise the production of visibility components on other platforms: print, events, field sponsorship activations, in-store advertising, etc.

  • Manage contests: Write copy for the various activations (website, banners, skinning, social networks); draft contest rules; obtain legal approvals; research, negotiate and manage prizes; contact and follow up with winners and suppliers.

  • Attend brainstorming sessions.

• Throughout campaign execution, understand and meet business needs, provide strategic advice, and establish and maintain client trust.

  • Effectively respond to the various requests and suggest creative solutions tailored to the needs and circumstances of the assignment.

  • Devise solutions to problems that arise during campaigns.

• Supervise integration projects and ensure high quality output for both the brand and content teams.

  • Develop briefings, and follow up with clients and programming (or producers) to ensure that integrations and product placements are done correctly and achieve client goals.

• Maximize project quality and return on investment, ensuring optimal resource use and effective invoicing.

• Assist with the evaluation process to gauge the performance of implemented solutions and identify optimization opportunities.

  • Develop and present post-mortems and provide clients with campaign performance reports.

  • Help lead the pricing, process and presentation of client renewals

• Manage podcast advertising campaign with the Podcast production team

  • Coordinate and facilitate the insertion of client advertisements within the podcast.

  • Work with CBC agencies in a professional manner to obtain creative material and scripts.

  • Liaise with Podcast talent to develop client read ads, while adhering to CBC policies.

  • Work with our internal revenue optimization department to understand the current Level of Sale and recommend potential Podcast to advertisers.

  • Support in keeping sales materials update to date and liasing with Content Executives to get necessary inputs.

• Lead the development of native advertising campaigns sold by the sales team

  • Work with the respective creative production stakeholders (writers, producers, editors) to develop Native content based on client’s objective, while still adhering to the CBC`s Native Committee guidelines.

  • Project manage campaigns from development to execution, liaising with CBC leads, content units, and clients and working to optimize campaigns to maximize performance of the content against client goals.

  • Ensure that the assignment, scope, and deliverables are clearly understood.

  • Support in the management of the social media distribution of the native content.

• Coordinate the production of custom on-air creative broadcast components (logos, snipes, creative countdowns, lower thirds, etc).

  • Work with the Billboard production unit to ensure that Media Solution objectives are met within our required timelines on custom creative media campaigns.