Associate Manager

Description:

As the Associate Influencer Marketing Manager - B&W, you will lead the deployment of earned and micro influencer programs for North America across our portfolio of brands, with a focus on the US market. You will use the voice of others to amplify brand messages to authentically build credibility and trust with audiences to drive business and communications goals.

• Develop and maintain a master influencer content calendar for the entire B&W portfolio

• Execute earned influencer programs in partnership with PR agencies

• Develop, execute and scale in-house earned program; Identify relevant creators on a regular basis, coordinate product sends, track conversions and wins

• Maintain and quality check all campaign data in Influencer CRM tool (Traackr)

• Compile and distribute monthly/quarterly recap reports that track key KPIs such as increased impressions, engagement, conversion and positive sentiment in partnership with Influencer Marketing Managers

• Assist with developing agency briefs

• Drive micro influencer programs: upload briefs, manage spends, review/approve creators and content

• Use social listening to maintain pulse on current and future trends, identify innovative concepts, agile opportunities and new influencers for gifting opportunities and brand activations

• Work in partnership with Influencer global and local teams to share best practices and key learnings across North America

• Participate in weekly agency and brand meetings

What You'll Need to Succeed

• 3-5+ years of experience specializing in influencer marketing and social media with experience in earned influencer content and track record of cultivating relationships with influencers/creators.

• Bachelor’s degree required

• Deeply engaged in culture with a deep knowledge of all social media platforms and a keen eye for trendspotting– able to translate how B&W brands can create relevant content for agility

• A beauty crafter who has developed best in class content with proven results

• A strategist and executor with experience developing and managing strong earned influencer performance programming designed to increase brand awareness, engagement, consideration, and conversion

• A data lover with excellent analytical skills who has experience tracking and optimizing plans in market as well as putting together campaign wrap-up reports

• A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity

• Strong industry knowledge of trends, best practices & innovations

• Strong organizational, communication and presentation skills to tell actionable stories with data

• Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.

• Experience in creating mailers including creative ideation, vendor sourcing and coordinating program logistics

• Experience communicating directly with talent and agents preferred