Description:
The Associate Director, Acquisition Marketing (“Associate Director”) is a key member of the Recurring Revenue Marketing team; they are responsible for developing and executing performance marketing strategies and best-in-class creative that will drive acquisition and revenue for the Foundation.
The Associate Director will oversee a diverse portfolio of programs, including fully integrated campaigns, face-to-face channels, digital marketing and onboarding journeys. They will lead a team of two (2) marketing professionals and reports to the Director, Recurring Revenue Marketing.
You will:
- Develop strategies for monthly donor acquisition portfolio, in collaboration with the Director of Recurring Revenue Marketing
- Manage external agency partners to oversee and develop end-to-end marketing campaigns, from the brief to creative development, program execution and post analysis
- Execute innovative and results-driven integrated marketing campaigns that include OOH, broadcast, digital, social, email, telemarketing, SMS and direct mail
- Manage key channel partner relationships inclusive of forecasting, training and contract negotiation
- Lead and optimize onboarding journey for newly acquired donors
- Develop business plans for acquisition portfolio, inclusive of revenue and expense forecasts, in collaboration with the Director
- Grow and develop a team of high performing marketing professionals
- Foster cooperative relations with other Foundation teams to share learning and activate acquisition opportunities
- Monitor and report on results and make recommendations to optimize acquisition programs
Required Skills
Qualifications:
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:
- Bachelor’s degree or higher
- 6+ years integrated marketing experience
- Proven track record with donor or customer acquisition programs
- Strong knowledge of direct & digital marketing principles, best practices and demonstrated experience in all channels
- Demonstrated ability to identify strategic marketing opportunities and develop or lead initiatives
- Experience leading and developing end-to-end integrated campaigns and programs (direct, digital, social, email)
- Strong business, data and financial acumen with advanced analytical and financial modelling experience
- Experience with results tracking, analysis and budget control reporting
- Superior verbal and written communication skills
- Demonstrated experience managing external partners, including creative agencies and execution partners
- Ability to lead, motivate and work collaboratively within a team
- Experience working with Salesforce Marketing Cloud will be considered an asset
- Knowledge or experience within a Not-for-Profit environment will be considered an asset