Description:
Dentsu Canada is looking to add strong analytics professional to their evolving team to support a world class automotive client. The ideal candidate will have worked in the field of analytics with experience within media at an agency, corporate, media vendor environments. Familiarity with digital media concepts for Search, Social, Video and Display is a plus. Willingness to learn and good, clear & confident communication skills are required. The ability to think outside of the box is welcomed. Strong technical background in building relational database, data visualization, automation and marketing technologies is required.
- Provide client presentations, overviews, and tactical POVs that explain in detail media performance results to internal stakeholders and clients.
- Create, maintain, and update relational database, dashboards, and automated reports.
- Work closely with the data engineering teams to ensure all the data verification, QA and completion requirements are met before reporting.
- Provide campaign deep dives, test learns and POV’s special projects.
- Identify and communicate automation, process/efficiency improvement opportunities to the leadership teams.
- Provide training to internal and external teams on dashboards and tools.
- Observe, analyze, and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, and other engaged agencies for data, analytics and insights including:
- Campaign analysis (Efficiency and Effectiveness).
- Media Optimization recommendations for Search, Social, Video and Display.
- Deep dives on different media objectives.
- Establishing Test &Learn frameworks and analyzing test outcomes.
- Using statistical models (time series, regression etc.) for attribution analysis.
- Media Mix Models
Qualifications
- At least 5 years of experience working in a relevant role.
- Strong project management and collaboration skills with a demonstrated history of taking ownership and driving results.
- Experience with working directly with clients and managing clients’ expectations.
- Strong working knowledge at least one of the dashboarding solutions (Power BI, Tableau, Looker etc.)
- Preferred working Knowledge with Hive, SQL.
- Intermediate knowledge of statistical modelling with Python or R.
- Strong knowledge of the media planning and buying processes from pre planning to post-analysis.